![](https://freight.cargo.site/t/original/i/c5f6c9efb51f0afe42e28adf90d35ff190164c64dd8eee9fd94c66a962e7c074/adjAKA-Mockup.jpg)
AKA Niu Niu
In this project, My mission is to create an alterego, Introducing this persona – Niu Niu, she works at a Chinese rural printer shop but also a social media influencer. I want to challenge myself to explore the humanness style inspired by my Chinese heritage. To emphasize her narcissistic personality, I also styled myself into this persona to take a serious photoshoot. Through the lens of this persona, I created a visual system including package design, 3D design, and visual Identity design based on the visuals I analyzed from the street posters where I collected back from home.
![](https://freight.cargo.site/t/original/i/94739409edcc6f0e51469f89f817a0e2d104ed0d732e12905bbb372a361260df/Behance-aka3.jpg)
![](https://freight.cargo.site/t/original/i/556554ef9ec4bc0e6dcfbcf9bcb58e70b34cdede2b8c0a776955a815e15dab79/Behance-aka4.jpg)
![](https://freight.cargo.site/t/original/i/2da8d21a5b6fd460a999d2c9cc5f2f0f3ad6b311ad7ce8417e2151e1b859eb11/Behance-aka5.jpg)
![](https://freight.cargo.site/t/original/i/c677f20e09f1c1454fe44d1f7a8453c9718db6e0cb4b33228ccc831dfe02b9fa/iphone-1.png)
![](https://freight.cargo.site/t/original/i/b65d42890664ea1d6ce157f5953f9c30beb17a3d18ed2c5b00dba1eef452f788/iphone2.png)
![](https://freight.cargo.site/t/original/i/70a7049d93b38dc88f1f09cb77bd3ef02525e33fdf0878f11a5db13c19d9169e/iphone1.png)
︎
Welcome to
Niu Niu’s Place!
![](https://freight.cargo.site/t/original/i/8aa6ed67c5faf98339b0316f9d87a3ae4db76c1689f1a5347bf25745ba794515/p4-66.png)
This is my lovely living room,
look at the wall,
isn’t it bEaUTiFul?
look at the wall,
isn’t it bEaUTiFul?
And – my office!
![](https://freight.cargo.site/t/original/i/c5f6c9efb51f0afe42e28adf90d35ff190164c64dd8eee9fd94c66a962e7c074/adjAKA-Mockup.jpg)
![](https://freight.cargo.site/t/original/i/45fa2d4ec2c627377f1471d3ea106647bc924bfc3eb97c941dfe51ec57526fe9/adj2AKA-Mockup.jpg)
![](https://freight.cargo.site/t/original/i/fda0d4a83f475f2d455c6b87b664bb66d763fb6980c55328ace97b4ec17c2b8f/AKA-Mockup10.jpg)
![](https://freight.cargo.site/t/original/i/196dceed6514370b7a0379312520a997169bdad9a2a084cacd1f416fa600ebc3/AKA-Mockup9.jpg)
Everything refreshing! Yumyumm!